MOLOCO EXPANDS FLAGSHIP RETAIL MEDIA PLATFORM TO SOUTHEAST ASIA

KUALA LUMPUR, Oct 12 (Bernama) -- Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of the Moloco Retail Media Platform (RMP) for the Singapore and Southeast Asia markets.

“With Moloco Retail Media Platform, we enable e-commerce platforms of all sizes to level the playing field against larger competitors and build new revenue streams, all while improving experiences for all.

“We’re excited to launch this solution in Southeast Asia, and take another step closer to making our vision a reality,” said the head of the Moloco RMP business unit, South East Asia Junho Lee.

Moloco’s RMP is a turnkey ad-serving platform that enables e-commerce marketplaces to set up their own in-house advertising business.

Powered by machine learning, RMP is able to drive higher return on ad spend (ROAS) for merchants with relevant and personalised sponsored product recommendations based on real-time shopper behaviour, according to a statement.

Singapore has been selected as RMP’s next market for expansion as a strategic hub for the e-commerce industry in Southeast Asia and the wider Asia Pacific region.

Moloco’s tried and tested RMP solution has previously supported the likes of Korean lifestyle technology platform Bucketplace to drive the evolution of its e-commerce marketplace oHouse, and better enable its merchants to make their products more discoverable.

More details at www.moloco.com.

-- BERNAMA