MINNA BANK BAGS BRAND OF THE YEAR AT THE RED DOT DESIGN AWARD 2021

Image of Minna Bank app (Graphic: Business Wire)

KUALA LUMPUR, Sept 21 (Bernama) -- Minna Bank was awarded Brand of the Year at the internationally renowned Red Dot Design Award in the Brands & Communication Design category, making history by becoming both the first Japanese company and the first financial institution to receive the award.

According to a statement, Minna Bank was also awarded Best of the Best in Apps, and Red Dot in Brand Design & Identity.

The Red Dot Design Award is one of the biggest design competitions in the world. In three disciplines, participants submit products, communication projects and brands as well as prototypes and concepts.

In 2021, designers, agencies and companies from worldwide registered their creative projects and brands for the Red Dot Award: Brands & Communication Design.

Big players as well as newcomers from across Europe, Asia and America used the platform for the evaluation – and thus the recognition – of their design work.

True to the competition’s guiding principle ‘In search of good design and creativity’, the 24 international jury members expertly, individually and comprehensively assessed each of the submitted communication projects and brands.

In the process, they placed great emphasis on the creative idea, the form and the communicative effect of the submissions. Only those works that impressed the experts with the outstanding quality of their design received an award.

‘The Red Dot: Best of the Best’ is awarded to projects that impress thanks to the excellent quality of their design and their creativity, while ‘The Red Dot: Brand of the Year’ award goes to the best brand in a respective sector.

Minna Bank strives to become a pioneer in the financial services industry, creating and connecting ecosystems including consumer and business customers and various communities. Minna Bank is a wholly owned subsidiary of Fukuoka Financial Group.

-- BERNAMA