MIDEA GROUP'S MAIDEN ESG BRAND STORY SHOWCASES COMMITMENT TO SUSTAINABILITY

KUALA LUMPUR, March 29 (Bernama) -- Midea Group, a global technology group, recently released its 2023 Environmental, Social, and Governance (ESG) Report with ambitious sustainable development goals set for 2030.

It includes achieving over 500 megawatts of photovoltaic power generation, reducing greenhouse gas emission intensity (scopes 1 and 2) by 0.040, securing Energy Management System Certification for 50 factories, and achieving 100 per cent carbon footprint accounting for major categories of smart home appliances.

This is aligned with the Sustainable Development Report Standards of the Global Report Standards of the Global Reporting Initiative (GRI), according to the group in a statement.

The new report and campaign focuses on four dimensions, namely Protect the Blue Planet; Build a Harmonious Community; Practise 'Bring Great Innovations to Life'; and Jointly Create the Prosperous Ecology.

In order to communicate to a wider audience, Midea produced its first-ever ESG brand film and with this in mind, a narrative based film was created telling the story of a factory visit featuring Midea‘s most prominent VIPs which is the next generation.

This creative juxtaposition highlights kids as VIPs as well as future beneficiaries of its ESG initiatives. Their characters bring a warmth, simplicity, and charm only kids can provide, allowing the brand to deliver hard facts with a soft touch.

The film was launched globally on March 28, across Linkedin, Facebook, X, Youtube platforms, and with its unwavering commitment to sustainability, Midea Group is well-positioned to continue leading the way towards a greener and more sustainable future.

Currently, the group boasts five Global Lighthouse factories and 28 factories with national-level green factory titles; provides a multi-channel talent development system and cross-cultural exchange activities for its 190,000 employees; and plans to invest 140 million Chinese yuan towards education development in local communities. (100 Chinese yuan = RM65.45)

As a globally responsible citizen, Midea Group aims to support the United Nations Sustainable - Development Goals (SDGs) and has joined the United Nations Global Compact organisation. Its dedication to sustainability has also been recognised by Forbes, listing the group as one of the World’s Top Companies for Women in 2023.

-- BERNAMA