MEREX INVESTMENT UNVEILS J1 BEACH - AN INTERNATIONALLY RENOWNED BEACH RESORT

KUALA LUMPUR, Dec 14 (Bernama) -- Asset management firm Merex Investment has announced a redevelopment of La Mer South, to be named J1 Beach, which will become a flagship beach resort destination and the first-of-its-kind in the heart of Jumeirah, Dubai.

The redevelopment includes the addition of three brand-new seaside experiences and 10 upscale restaurants.

The three brand new seaside experiences are Gigi Rigolatto, Bâoli and Sirene Beach by Gaia.

According to a statement, J1 Beach will be offering uninterrupted sea views, premium food and beverage offerings and a cluster of high-end operators.

Merex Investment Group chief executive officer Shahram Shamsaee said: “J1 Beach is an exciting extension of Dubai, as a leading lifestyle and business destination, and we firmly believe that the addition of the day-to-night seaside lifestyle experiences and restaurants will reimagine the way visitors enjoy an interactive and new elevated choices.

“Merex Investments aims to take destinations to and beyond their business potential by capitalising on prime locations and amplifying the principles of placemaking. The three new additions to J1 Beach will support the growth of local and global partners through the delivery of holistic, convenient and diverse lifestyle assets,” he said.

The redevelopment will ease connectivity for visitors through valet services and ample parking, golf cart shuttle services and green pathways, which are shaded in the day and illuminated at night to create an ideal ambience for beachgoers.

In line with Merex Investment’s strategic priority to enable people to re-imagine the way they experience the city, the move will enable residents to be part of Dubai’s ever-growing vibrant and lifestyle landscape.

Merex and Paris Society International signed an agreement to bring the legendary Gigi Rigolatto to the region for the first time, with Gigi Rigolatto offering an Italian menu, an interior restaurant, two exterior terraces, and a garden, among others.

Bâoli at J1 Beach will also be another new entry to the Middle East. Bâoli is a stylish restaurant that has found success across the globe in Miami, US and Cannes, France that will offer modern Japanese cuisine and is known for drawing A-listers to the venue.

The area will be closed while construction on the destination takes place and is scheduled to open to the public by the end of 2023.

-- BERNAMA