Mediaocean officially joins TikTok Marketing Partner Program

KUALA LUMPUR, June 17 (Bernama) -- Mediaocean, the mission-critical platform for omnichannel advertising, has announced officially joining the TikTok Marketing Partner Program as a badged partner.

“This expansion puts us one step ahead of other platforms that are just beginning to leverage tools and services to scale with TikTok advertising,” said President of Mediaocean, John Nardone.

“Mediaocean clients have enjoyed strong outcomes by leveraging the capabilities we first introduced last year, and we are excited to offer an even greater depth of support to execute self-service ad campaigns on TikTok alongside other platforms.”

Meanwhile, Melissa Yang, Head of Ecosystem Partnerships, TikTok said: “We're thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimise ad campaigns on TikTok.”

According to a statement, Mediaocean first announced its partnership with TikTok in September last year and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok.

With the latest product release, Mediaocean Social Ads (Scope) clients can now automate the delivery of reporting and manage ad campaigns across TikTok.

The addition of TikTok provides clients with industry-leading tools to manage Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn and Pinterest through a common interface.

Brands and agencies can accelerate their campaigns with even more intuitive workflows and automation, adding an advanced level of control to maximise paid social efficiency.

Advertisers can discover, activate, and scale first-party audiences using Scope’s full audience suite of capabilities while incorporating source-of-truth measurement data to uncover and accelerate true business outcomes.

More details at www.mediaocean.com.

-- BERNAMA