Majid Al Futtaim sets new precedents for retail, launches AI powered Carrefour City+

KUALA LUMPUR, Sept 8 -- Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia – is setting new precedents for retail with the launch of the region’s first check-out free store, Carrefour City+.

Having opened in Mall of the Emirates, the new convenience store provides a fast, seamless and contactless experience using cutting-edge, artificial intelligence technology.

According to a statement, customers use their phones to access the store, pick their desired items and simply walk out without having to queue and pay at the cash register.

“Carrefour City+ has been designed to make life easier by using technology to remove friction and enhance the retail experience,” said Chief Executive Officer at Majid Al Futtaim Retail, Hani Weiss.

“The store represents a huge leap forwards for retail in the UAE and region as Carrefour continues to innovate to meet the needs of the present whilst anticipating future shopping trends.”

Store access and shopping payment is enabled via the current MAF Carrefour App. Once inside Carrefour City+, every item picked up by customers will then be automatically added to a digital shopping basket and the purchase will be completed by simply walking out.

Not only is the shopping journey faster, but also completely contactless, with no store staff interaction necessary.

A first for Carrefour worldwide, City+ deploys artificial intelligence and state of the art technology to identify thousands of products with pinpoint accuracy, improving inventory management and simplifying shopping for customers.

Carrefour City+ is a prime example of the role of the private sector in supporting the UAE’s Fourth Industrial Revolution Strategy to become a leading global hub and an open lab for the Fourth Industrial revolution’s application.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. More details at www.majidalfuttaim.com.

-- BERNAMA