LIVERAMP'S ENHANCED DATA ACTIVATION, IDENTITY RESOLUTION ACROSS CLOUD PLATFORMS

KUALA LUMPUR, Oct 11 (Bernama) -- LiveRamp, a data collaboration platform has announced the new clean room activation and cloud-first identity capabilities that empower clients to more effectively activate and connect their data while unlocking deeper analytics and audience insights.

As a result, brands, publishers, and technology platforms can maximise the value of their first-party data, seamlessly unify and activate their data from any environment, and deepen consumer insights through more granular measurement, all within their existing enterprise technology stack or partner ecosystem.

“Bringing cloud-native, clean room-optimised activation and identity capabilities to the market ensures enterprises have the ability to scale data practices, maximise insights, and build flexibility for the future.

“With LiveRamp, businesses are empowered to evolve their digital transformation initiatives alongside the demands of a vastly fragmented ecosystem and complex journeys of their customers and partners, including clouds and clean rooms,” LiveRamp Senior Vice President of Product, Kimberly Bloomston said in a statement.

Through LiveRamp’s next-generation, cloud-native clean room capabilities, clients can now activate their data with hundreds of partners directly from their collaboration platform of choice, including Snowflake and the LiveRamp Clean Room, with enhanced accuracy and connectivity.

Furthermore, clients can now choose to expand their pseudonymised first-party data to include known data elements, directly in their preferred cloud platform using cloud-native and embedded identity resolution capabilities.

Using LiveRamp’s cloud-first identity capabilities companies are able to unlock person-based identity by resolving multiple personal identifiers back to an individual and a household, thus enhancing measurement and enabling more personalised advertising while minimising the need for data movement.

The company continues to advance its solutions and power next-generation data collaboration across four critical components which are Live/Identity; Live/Access; Live/Connectivity; and Live/Insights.

-- BERNAMA