JW PLAYER'S VUALTO ACQUISITION FOR DIGITAL VIDEO ECONOMY SUCCESS

KUALA LUMPUR, May 7 (Bernama) -- JW Player, the leading video software and data insights platform, has announced acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions.

The acquisition deepens New York-headquartered JW Player’s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today’s Digital Video Economy by offering easy-to-use, scalable video technology.

According to a statement, this acquisition arrives as the consumption of digital video continues its push to the mainstream.

Video now comprises over 80 per cent of all traffic on the internet, and according to JW Player data, people are consuming over two hours of digital video daily -- a 40 per cent increase since the beginning of last year.

As a result, a digital video strategy has become a ‘must have’ not only for broadcasters and media companies, but also for organisations of all types, including for JW Player customers in fitness (Centr app), e-commerce (Tag Heuer), sports (Miami Heat) and e-learning (GoNoodle), among others.

These new entrants have a diverse range of needs and require a scalable and flexible video platform that allows them to connect and engage with their audiences on the screens of their choice.

“Over the past two years, digital video has become ubiquitous. We now live in the Digital Video Economy, and as a platform company that empowers our customers with independence and control, JW Player is uniquely positioned to succeed in this environment,” said JW Player chief executive officer and co-founder, Dave Otten.

JW Player’s platform combines highly-scalable video delivery with data insights from 2.7 billion unique monthly devices to help its customers achieve their business goals with video. VUALTO complements JW Player’s offering with market-leading, high-end live streaming and DRM services for broadcasters.

More details at http://www.jwplayer.com.

-- BERNAMA