Jumio global survey: 80% consumers want identity verification in choosing online brands

KUALA LUMPUR, May 26 (Bernama) -- Jumio, the leading provider of orchestrated end-to-end identity proofing, eKYC and AML solutions, has released the findings of its global research conducted by Opinium, which shows the impact of the increasing use of digital identity on consumer preferences and expectations.

The research questioned 8,000 adult consumers split evenly across Singapore, the UK, U.S. and Mexico. Singapore stands out as a country where digital identity is used the most, according to a statement.

On average, Singaporeans access 12 online accounts each week — which is the highest compared to other countries — and 70 per cent have to use their digital identity ‘constantly’ or ‘often’ to access online accounts.

The research found that Singaporeans think financial services (63 per cent) is the most important industry to use a digital identity, followed by healthcare (54 per cent) — arguably the sectors whereby the most sensitive personal information is shared.

Overall, 84 per cent of Singaporeans agree that they trust companies which complete identity checks to handle their personal information securely when signing up for an account. Nevertheless, 49 per cent of Singaporeans abandon the online process when it becomes too complicated.

As providing a digital identity to create an online account or complete a transaction becomes more commonplace globally, consumers are now expecting this as part of their engagement with a brand, specifically in certain sectors.

Over two-thirds of consumers (68 per cent) think it’s important to use a digital identity to prove who they say they are when using a financial service online, closely followed by healthcare providers (52 per cent) and social media sites (42 per cent).

While digital identity solutions are recognised as important in preventing identity-related fraud, consumers have other concerns that these solutions could address. In healthcare, one-third of consumers (32 per cent) are most concerned about not knowing the identity of the healthcare practitioner they are engaging with. This is also of particular concern for consumers in Mexico (45 per cent).

Based in Palo Alto, Jumio operates globally with offices in North America, Latin America, Europe, the Middle East and Asia Pacific and has been the recipient of numerous awards for innovation.

More details at www.jumio.com.

-- BERNAMA