INVNT GROUP®, PepsiCo innovate via strategic partnership at Dubai global fair

KUALA LUMPUR, Oct 1 -- [INVNT GROUP] and PepsiCo have strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions opening Oct 1, with each pavilion designed around core sub-themes of Mobility, Sustainability, and Opportunity.

According to a statement, the pavilions will be open from Oct 1, through March 2022.

PepsiCo’s global brands including Aquafina®, Gatorade®, Pepsi® and Lay’s® headline the landmark pavilions; designed with the power of connectivity and sustainable futures in mind.

INVNT GROUP President & Chief Executive Officer, Scott Cullather said: “We’ve been working collaboratively with PepsiCo since 2006 on many of their largest activations and brand engagements across the portfolio.”

“We are thrilled to continue that partnership through our purposeful work. The entire world will be present at this magnificent event, and we look forward to entertaining, educating, inspiring, and delighting.”

Meanwhile, PepsiCo’s AMESA Chief Marketing Officer, Mustafa Shamseldin said: “PepsiCo will bring its unique sense of fun, ensuring that every guest makes the most of this iconic world gathering.”

Each pavilion has taken acute dedication, creativity, and labour - logging 6,032 hours for the Aquafina The Drop pavilion, 5,815 hours for the Gatorade The Bolt pavilion, and 5,943 hours for the Pepsi & Lay’s The Plus pavilion.

Through advanced modular methodologies, INVNT GROUP in partnership with its on-the-ground fabrication partner in Dubai, Bespoke Modular Systems, has designed and engineered the pavilions with eco-conscious materials and considerations.

More details at www.invntgroup.com.

-- BERNAMA