[INVNT GROUP]® EXPANDS GLOBAL PRESENCE AND CAPABILITIES, LAUNCHES INVNT.ATOM™

KUALA LUMPUR, April 20 (Bernama) -- [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is expanding its global presence and capabilities, launching a Web3-focused digital innovation division, INVNT.ATOM to support brands and organisations navigate, activate and create new storytelling opportunities at the digital frontier.

According to a statement, the Singapore-based team of strategists, creators, and community-builders specialise in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

“We established INVNT.ATOM to support our clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge.

“We’re thrilled to welcome Elvin Tan, who joins our team to continue the group’s expansion into APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC,” said President and CEO, [INVNT GROUP], Scott Cullather.

Tan has been appointed Managing Director of INVNT.ATOM, joining [INVNT GROUP] with 20 years of Asia Pacific executive management experience ranging from early-stage startups to big tech; holding positions at Google, YouTube, and most recently Huawei.

“I am joining [INVNT GROUP] at a critical time in the strategic evolution of the Global BrandStory Project. With a focus on being the best brand storytelling agency in the world, the launch of INVNT.ATOM couldn’t come at a better time,” said Tan.

INVNT.ATOM already counts on a diverse roster of clients and strategic partners launching digital assets and exclusive experiences including BZAR - Future of Community; Lamborghini; and, BlockTrust.

BZAR - Future of Community: [INVNT GROUP]’s patent pending, decentralised, content led metaverse; established as a marketplace for IRL and digital transactions, NFTs, entertainment, social and gaming experiences.

Meanwhile, Lamborghini: The world’s first 1:1 NFT supercar auction attached to the last physical Lamborghini Aventador Ultimae Coupé, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby’s.

More details on INVNT.ATOM at www.INVNTATOM.com.

-- BERNAMA