INVNT.ATOM jointly facilitate aespa and Blake Kathryn collaboration to launch NFT collection

KUALA LUMPUR, Oct 11 (Bernama) -- The massively popular and future forward female K-Pop group from SM Entertainment, aespa, is joining forces with visual artist and NFT queen Blake Kathryn, to launch an exclusive NFT collection.

According to a statement, the collection marks the world's first collaboration between a K-pop group and a global NFT artist and will be available from Oct 13 to Oct 21, through Sotheby’s Metaverse.

This collaboration was jointly facilitated by connecting dotts, an APAC/U.S. strategy agency connecting brands, consumers, talent and content creators and INVNT.ATOM™, a global innovative brand experience agency at the forefront of the digital frontier.

“We're incredibly proud that INVNT.ATOM has led the strategy, creative, design, content, artist and auction house management, as well as the marketing campaign execution,” said Managing Director of INVNT.ATOM, Elvin Tan.

“This collaboration puts storytelling front and center; extending the world of art and music from the physical to new realities - an exciting new frontier for all fans. We believe this is the perfect introduction for K-Pop fans to enter Web3, the metaverse and beyond.”

Each piece of artwork in the æ girls NFT collection incorporates the personality, elements and signature identity of each band member and their avatars; perfectly combined with surreal futurist aesthetics of Blake Kathryn’s work, creating the ultimate collaboration between the artists.

Open to all buyers and bidders, with each series available between a 48-hour time period throughout the week-long auction, the æ girls NFT collection includes a three-part series – namely MY Pass, Altars, and Dreamspace.

More details at www.invntatom.com.

-- BERNAMA