INVNT.ATOM, Automobili Lamborghini release new Lamborghini NFTs collection

KUALA LUMPUR, Aug 8 (Bernama) -- Following the two successful non-fungible tokens (NFTs) project, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, has commenced the eight-month “The Epic Road Trip” virtual journey to collect new Lamborghini NFTs.

The global digital innovation division of [INVNT GROUP], INVNT.ATOM led the creative, strategy, design, content and marketing communications, it said in a statement.

President and chief executive officer of [INVNT GROUP] Scott Cullather said: “Our previous collaboration with Lamborghini - auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honoured to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage.”

In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that the traveller can visit and discover, collecting new NFTs every month for eight months until March 2023.

The collection consists of four NFTs released each month for four days consecutively and will be available to purchase for 24 hours only.

The fourth NFT will be available in a limited edition of just 63 units and at the end of the campaign, only those who have acquired all the monthly NFTs issued, will receive a special NFT.

The first series of four NFTs will be released starting from Aug 8, 2022.

-- BERNAMA