INFARE ACQUISITION ADDS AIRFARE DATA TO OAG’S MARKET-LEADING INTELLIGENCE PLATFORM

KUALA LUMPUR, Aug 3 (Bernama) -- OAG, the data platform for the global travel industry has acquired Infare, the provider of competitor air travel data, from Ventiga Capital in a deal valuing the combined entity at over US$500 million. (US$1=RM4.55)

Together, OAG and Infare are embarking on an exciting journey to leverage a truly market-leading end-to-end data platform to serve mission-critical air travel intelligence needs worldwide.

According to a statement, through the acquisition, OAG now grows to over 300 employees globally across 10 offices.

“The acquisition of Infare strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain.

“Together, we are enabling new and existing customers to thrive and innovate ahead of their counterparts. I am excited to welcome Infare colleagues to the OAG family,” said OAG Chief Executive Officer (CEO), Phil Callow.

Meanwhile, Infare CEO, Nils Gelbjerg-Hansen said: “Our technology platform, data sets and intelligence software complement OAG’s and will greatly benefit our customers worldwide.

“We see this as a unique opportunity to expand our services and introduce new innovative products for our customers, we are excited about the journey ahead together.”

With renowned industry heritage, both businesses share a deep passion for quality, accuracy and customer-centricity. OAG and Infare have a significant opportunity to better serve airline partners and the wider travel ecosystem with high-quality data and innovative solutions.

Combining OAG’s existing data solutions with airfare data creates a compelling proposition for customers who can get a broader picture of supply and demand, enabling customers to forecast resource, evaluate travel demand and competition, and build more complex and innovative models to drive revenue and profitable growth.

-- BERNAMA