IDG Communications rebranded as Foundry

KUALA LUMPUR, Feb 18 -- After playing a key role in every major milestone, announcement, and development in modern technology since 1964, IDG Communications Inc has announced that the company has rebranded as Foundry.

According to a statement, the announcement marks the company’s transformation from legacy media network to integrated marketing technology (MarTech) and data provider.

As Foundry, the company will pair large-scale first-party data from its leading portfolio of editorial brands with a combination of acquired and home-grown marketing technologies.

“We set out to deliver on a strategy that re-invents our business for a new era in technology marketing where data and martech are engineered to work seamlessly together, powered by our global ecosystem of editorial brands,” said President of the newly named Foundry, Kumaran Ramanathan.

“With the rebrand of IDG as Foundry we are establishing ourselves as a company that generates and innovates with data. While the new brand marks the completion of a major milestone in our corporate transformation, we will not stop innovating and building upon our recent success.”

The company has historically been recognised as the technology sector’s most international, credible, trustworthy, and relevant publisher, featuring award-winning brands such as CIO, ChannelWorld, Computerworld, CSO, InfoWorld, MacWorld, Network World, PCWorld and TechHive.

Its award-winning editorial content is recognised worldwide by millions of business and technology executives and enthusiasts as a trusted resource of technical insights, thought leadership, product reviews and more.

Foundry represents an interconnected ecosystem of media, technology and data. By leveraging its first-party data, Foundry will help navigate the entire tech buyer journey – everything from driving awareness and understanding intent signals, to increasing engagement and conversion.

The company will also help technology marketers and agencies drive awareness and achieve their objectives by engineering the right combination of media solutions – whether that involves advertising, demand generation, content, research, or events.

More details at www.foundryco.com

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-- BERNAMA