IC Markets scores big in European football sponsorship deal

KUALA LUMPUR, Nov 5 -- IC Markets, one of the world’s largest Forex CFD broker, has secured the sponsorship of 12 football teams across Spain’s La Liga and Germany’s Bundesliga professional leagues, in the current 2021/22 season.

La Liga and Bundesliga are two of the most popular professional sports leagues globally and among Europe’s most elite football leagues, giving IC Markets access to an average attendance upwards of 25,000 for La Liga and 40,000 for Bundesliga games.

In a statement, IC Markets CEO Andrew Budzinski said the company was pleased to have secured the sponsorship rights to two of Europe’s leading football leagues.

"Practice, hard work and discipline are the foundations for success, and these values are in abundance in European football.

“The Bundesliga and La Liga stand out as leading examples of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. La Liga and Bundesliga have deep roots in their communities, and this reflects in the loyalty shown by their fanbase,” said Budzinski.

The La Liga teams included in the sponsorship deal are RCD Mallorca, Cadiz, Real Sociedad, Athletic Club Bilbao, Getafe and Granada. In the Bundesliga, IC Markets has secured sponsorships with Bayer 04 Leverkusen, Hertha BSC, FC Augsburg, DSC Arminia Bielefeld, Greuther Fürth and VfL Bochum.

Under the sponsorship terms, the IC Markets brand will gain exposure to live and broadcast audiences through branded LED displays on the teams’ home grounds, logo and IP rights, as well as access to VIP experiences and merchandise. The partnerships were facilitated by the global sport business agency SPORTFIVE.

-- BERNAMA