Hyatt to enter exclusive collaboration agreement with Lindner Hotels AG

KUALA LUMPUR, Oct 7 (Bernama) -- Hyatt Hotels Corporation announced that a Hyatt affiliate has entered into an exclusive collaboration agreement with Lindner Hotels AG, a family-run German hospitality business, focused on hotel developments, management and investments.

According to a statement, it is expected that more than 30 hotels across seven European countries will join the Hyatt brand portfolio and be integrated into the World of Hyatt loyalty programme in the near future.

The majority of the properties are slated to transition to the JdV by Hyatt brand, a collection of independent hotels with unique personalities and a true reflection of their locations.

The agreement will expand Hyatt’s brand footprint to 15 new markets and extend distribution in key destinations such as Dusseldorf, Frankfurt, and Hamburg.

“We are thrilled to continue Hyatt's asset-light growth journey in Europe through this meaningful strategic collaboration with Lindner,” said Hyatt president and chief executive officer, Mark Hoplamazian.

“The addition of Lindner’s desirable hotel portfolio will substantially grow Hyatt’s brand footprint in Germany and bring our guests and ultimately our World of Hyatt members to a variety of new destinations across Europe including Kiel, Leipzig, Sylt, Bratislava and Interlaken.”

Meanwhile, chief executive officer of Lindner, Arno Schwalie said: “This type of collaboration is truly unique in the German market.

“As part of the JdV by Hyatt brand, Lindner remains a strong brand with its own identity and corporate independence, now aided by the power of Hyatt’s global brand awareness and first-class sales and marketing capabilities.”

The Lindner portfolio will further increase Hyatt’s lifestyle footprint with the addition of an estimated 5,500 rooms, significantly growing Hyatt’s footprint in Germany, bringing even more options to Hyatt guests and World of Hyatt loyalty members.

As part of this agreement, Lindner Hotels will have access to data-driven support around brand health, guest experiences and revenue optimisation from Hyatt’s Global Franchise and Owner Relations Group, a dedicated team focused on the performance of Franchise hotels, and owners and operators.

-- BERNAMA