HONG KONG CONVENTION AMBASSADORS PROGRAMME STRENGTHENS ‘WORLD’S MEETING PLACE’ STATUS

KUALA LUMPUR, May 17 (Bernama) -- Over 100 distinguished leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) as Hong Kong Convention Ambassadors.

According to a statement, this is to promote the city as the premier choice for regional and global Meetings, Incentive trips, Conventions and Exhibitions (MICE) events.

The HKTB has launched the ‘Hong Kong Convention Ambassador’ programme to help revitalise Hong Kong’s MICE industry, after a turbulent and challenging 2020 with unwavering resilience and agility.

With extensive connections, influence and personal standing in their respective fields, the Ambassadors have a significant advantage when they lobby potential conference organisers to consider Hong Kong as the preferred host city for future MICE events.

“The Hong Kong Convention Ambassador programme is formulated not only to bring business events to the city when travel resumes. It will also promote the advantages of Hong Kong to the global business community and help drive multi-sectoral recovery,” said HKTB Chairman, Dr YK Pang.

“The economic multiplier effect of hosting world-class MICE events is huge. And the HKTB team is here to offer full support to the Ambassadors’ efforts,” he added.

Their efforts have begun to bear fruit, with the Hong Kong International Dental Expo and Symposium held successfully in January, a testament to their endeavours.

The three-day event, the first trade exhibition held in the city since the fourth wave of COVID-19 hit in late 2020, drew an average daily attendance of over 3,000 dental professionals.

The strong alliance of Convention Ambassadors will amplify Hong Kong’s appeal in drawing more top MICE events to the city, thereby driving a robust recovery post-COVID-19.

With the HKTB team’s comprehensive support, they will contribute significantly to strengthening the city’s status as ‘The World’s Meeting Place’.

-- BERNAMA