GUNNING TO BE TOP, IC MARKETS REVEALS NEW GLOBAL MARKETING CAMPAIGN

KUALA LUMPUR, Sept 21 (Bernama) -- IC Markets, one of the world’s largest Forex CFD brokers, has unveiled its new global marketing campaign at the Rugby World Cup Sevens tournament held at the DHL Stadium Cape Town, South Africa last week.

According to a statement, the advertisement will air in 10 countries over the next few months and was created by South African creative agency and filmmaker Silver Bullet Films.

The advert plays on the renewed interest in the 1986 movie Top Gun, following the release of the sequel Top Gun: Maverick, and encourages traders to ‘trade up’ and experience the superior benefits of IC Markets.

Commenting on the campaign, IC Markets Chief Executive Officer Andrew Budzinski said: “Top Gun is an iconic film and is fundamentally about using skill and the right tools to harness potential and to achieve goals.

“We know our traders come to IC Markets because they are drawn to the features and benefits we offer that will help take their trading to the next level.”

Filmed outside Johannesburg by award winning Executive Creative Director Wayne de Lange, the new advertising campaign is IC Markets first major TV campaign since 2021

IC Markets chose the South African capital to film the advert, in recognition of its success in this market since launching in 2020.

The decision to support the South African film industry also follows IC Market’s recent sponsorship of the Rugby World Cup Sevens held in Cape Town.

-- BERNAMA