Grand Seiko clocks in with maiden boutique in Singapore

KUALA LUMPUR, Feb 27 (Bernama) -- Seiko Watch Corporation announced that the first boutique of its Grand Seiko brand in Singapore opened in the Shoppes at Marina Bay Sands on Feb 22 and is managed by its subsidiary, Grand Seiko Asia-Pacific.

The opening is in response to growing demand and as part of its ongoing expansion in the Asia-Pacific region, according to a statement.

“Singapore is home to some of the most knowledgeable and passionate luxury watch enthusiasts in the world, and we are delighted that we can now provide them with direct access to the Grand Seiko world.

“We are very fortunate to have been able to obtain a prime location for the store, and we look forward to welcoming our clients at the Marina Bay Sands,” said Seiko Watch Corporation President, Akio Naito.

In the presence of Ambassador Extraordinary and Plenipotentiary of Japan to Singapore, Hiroshi Ishikawa, Grand Seiko officially opened the 134-square-metre boutique's doors in a grand ceremony.

In addition to the traditional ribbon cutting, the occasion was marked by a performance by a celebrated Japanese "taiko" drum troupe, "Kodo", whose name is phonetically shared with the award-winning Grand Seiko Kodo Constant-force Tourbillon.

Born in 1960, Grand Seiko is deeply rooted in its Japanese heritage and its brand philosophy, "The Nature of Time”, celebrating the Japanese spirituality of time that is deeply inspired by nature and brought to life by "takumi" (craftsmen).

-- BERNAMA