GMO RESEARCH OFFERS MOST COST-EFFECTIVE SOLUTION FOR APAC ONLINE SURVEYS

KUALA LUMPUR, April 28 (Bernama) -- GMO Research Inc has rolled out a new initiative to support companies in conducting online research projects with the fastest and most cost-effective turnaround in APAC.

The online research solution platform provider in a statement said there was an increasing demand for DIY market research tools that allow companies to conduct survey research remotely and at low costs.

But when a company really starts to plan a research project, there are some common obstacles including limited targeted audiences as well as time-consuming and costly process to recruit people.

To address these issues, GMO Research has developed ‘MO Lite’, a new service that enables companies to link their own using DIY market research tools to recruit survey respondents directly from one of the largest pool of panellists in APAC.

The service, with a price as low as US$0.10 per question, comes with full support from APAC local experts. (US$1 = RM4.099)

Using MO Lite, surveys can be conducted on people other than their own target audience and it can be sent out as soon as one business day after application.

Furthermore, surveys can be distributed to over 200 pre-targeted attributes at no additional cost.

GMO Research Inc Chief Global Officer, Takashi Ito said in a statement: “We are confident that MO Lite can serve as one of the most viable options for conducting surveys in APAC. It is obviously the fastest, most cost-effective, and most reliable solution.”

-- BERNAMA