GAIN THEORY NAMED LEADER IN MARKETING MEASUREMENT AND OPTIMIZATION SOLUTIONS

KUALA LUMPUR, Feb 3 (Bernama) -- WPP agency’s Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022.

The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimisation providers against current offering, strategy, and market presence. Forrester categorises providers as either Leaders, Strong Performers, Contenders or Challengers.

“We are delighted about our position as a Leader in Forrester’s Wave report. It confirms for us the unique value that we deliver to our clients globally who trust us to focus on what matters the most, simplify the complex at speed, and ultimately make a meaningful difference to their business performance,” said Gain Theory Global Chief Executive Officer, Manjiry Tamhane.

The Forrester report states that “Large global enterprises with complex marketing budgets in search of high-touch services should put Gain Theory on their short list” and notes that Gain Theory’s “services offering really shines among the competitive set.”

According to a statement, Gain Theory received the highest scores possible across 13 criteria, defined as superior relative to other vendors in the evaluation.

Gain Theory’s highest scores include the use case criteria of ‘Brand Portfolio Management’, ‘Omnichannel Marketing Strategy and Planning’ and ‘Insights Driven Business’.

Full marks were also given to Gain Theory in the criteria of ‘Unified Measurement Methodology’, ‘Marketing Strategy Consulting’, ‘Business Strategy Consulting’ and ‘Change Management Consulting’.

Of note is the top mark possible given to Gain Theory in ‘Unified Measurement Methodology’. The report states “Gain Theory’s long-term approach is to advance its planning and optimisation recommendations by incorporating more customer behaviours and data signals.”

Available in 62 markets, Gain Theory award-winning solutions and highly specialised vertical expertise support clients via four measurement and optimisation pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

More details at www.gaintheory.com.

-- BERNAMA