FORTUDE EXPANDS PARTNERSHIP WITH INFOR TO BOOST GROWTH IN ANZ AS CHANNEL PARTNER

KUALA LUMPUR, Nov 29 (Bernama) -- Fortude, a global digital solutions company has been appointed an Infor Channel Partner for Australia and New Zealand (ANZ), marking a significant expansion of its long-standing partnership with Infor.

According to Fortude in a statement, the company has the potential to exponentially grow its business by entering the channel network space.

For over a decade, Fortude has been an Infor Alliance Partner, helping businesses in the region implement, optimise and successfully manage their Infor solutions.

“This expanded partnership allows us to deliver comprehensive end-to-end software and services from solution design to delivery, ensuring you get the full benefit of Infor’s powerful tools across ERP, supply chain, financials, and more.”

“Our new role as a Channel Partner enables us to provide a complete experience for a customer’s specific business needs, helping optimise operations, improve performance, and accelerate growth,” said Fortude Chief Revenue Officer for APAC, Cameron Greening.

Meanwhile, welcoming Fortude as a channel partner for ANZ, Infor Senior Vice President and General Manager, Asia Pacific and Japan, Terry Smagh expressed enthusiasm about Fortude's expanded role, highlighting the importance of strategic collaborations for Infor’s growth in the region.

Smagh explained Fortude’s expertise in vertical industries, such as food & beverage, manufacturing, and distribution, complements Infor’s multi-tenant CloudSuites with GenAI and industry-specific automation.

Fortude has worked with many long-standing customers such as Australian dairy giant Bega, ForestOne and Patties Foods, and now plans to scale its offering and broaden its experience through this channel space.

The expansion into the channel partner space further underscores the company’s continued commitment to delivering customer value, complementing its ongoing investments in services, solutions and artificial intelligence (AI) technology.

-- BERNAMA