Forter, Adobe collaborate to assist Magento commerce merchants approve more transactions

KUALA LUMPUR, April 8 -- Forter, a leader in e-commerce fraud prevention, has joined the Adobe Exchange Partner programme as an Accelerate partner, thus enabling Magento customers to increase their approval rates by reducing false declines, deliver a friction-free shopping experience and instantly identify and block fraud.

With this collaboration, Magento merchants can leverage a Magento plug-in to streamline the integration, enabling them to go live with Forter nearly instantaneously.

“Merchants need the ability to accurately identify legitimate behaviour in real time to limit false declines, reduce friction and optimise the end-to-end customer journey,” said Forter Chief Executive Officer and Co-founder, Michael Reitblat.

“Our relationship with Adobe enables merchants to join the largest network of trust and provides a seamless user experience with minimal effort.”

According to a statement, Forter’s ecosystem of trust made up of merchants, banks and payment providers committed to fighting fraud together, processes over US$200 billion in online transactions and protects close to a billion users. (US$1 = RM4.135)

Forter’s global network, combined with its identity-based fraud prevention solution, provides a comprehensive view of legitimate and fraudulent behaviours, allowing Adobe customers to approve more transactions in real-time while reducing friction for legitimate customers.

-- BERNAMA