Folk Hero expands global operations into Europe, Middle East

KUALA LUMPUR, Feb 2 (Bernama) -- Folk Hero, the brand strategy firm of [INVNT GROUP], has expanded its global operations into Europe and the Middle East, to grow its storytelling reach across the region.

“We are thrilled to have this powerhouse resource on the ground in the EMEA region enhancing our capabilities for clients.

“Helping brands and organisations ensure that they are telling the best version of their brand story and reaching the most relevant audiences is crucial,” said INVNT GROUP Managing Director of EMEA, Claudia Stephenson.

In a statement, the firm has appointed Ben Mainwaring as Chief Strategy Officer of Folk Hero.

“As we continue to build on the strength of our global strategic offering, Ben brings great expertise in technology, purpose and innovation, that will help Folk Hero continue to successfully take brands into the future,” said its Chief Executive Officer, Rob Klingensmith.

Based in INVNT GROUP’s EMEA headquarters in London, Mainwaring brings over 20 years of brand marketing strategy, new product development, and commercial strategy experience, specialising in automotive, emerging technology and systems innovation.

Mainwaring joins Folk Hero after eight years as Founder at Matter, delivering strategy and innovation to private sector and government clients across the United States, the Middle East and Africa.

A modern brand studio, brand consulting agency, and leading expert in global brand storytelling, Folk Hero has led award-winning brand strategy campaigns for Loro Piana, Intimissimi, Sales Force, Tezenis, Walmart Media Group, Nurosene and more.

-- BERNAMA