Eurora, Joom Logistics Collaborate To Streamline Cross-border Trade

KUALA LUMPUR, April 7 (Bernama) -- Eurora Solutions (Eurora) has partnered with Joom Logistics (Joom), a third-party logistics provider for companies looking to trade with Europe from Japan, Hong Kong, South Korea, Mainland China, Turkey and other regions.

According to Eurora in a statement, this collaboration enables Joom to leverage Eurora’s advanced technology to simplify customs clearance and enhance cross-border trade efficiency.

“We are proud to partner with Joom Logistics and provide their clients with a streamlined solution for customs and import regulations.

“This collaboration is part of our ongoing efforts to expand our reach and bring our technology to more e-commerce merchants across the globe,” said Eurora founder, Marko Lastik.

Joom works with various clients, including merchants selling on cross-border marketplaces and e-commerce websites built on platforms like Shopify or Shoplazza and delivers more than five million parcels per month.

Allocating the correct Harmonised System (HS) codes for cross-border shipments can be challenging, especially for companies selling a large variety of products.

Incorrect allocation can result in incorrect duties and taxes as well as potential fines and delays from authorities. This acts as a barrier for several merchants expanding their business internationally.

Eurora’s partnership with Joom will help address this challenge by leveraging artificial intelligence (AI) and machine learning (ML) to automate the HS code allocation, ensuring accurate and efficient cross-border trade compliance.

Eurora’s proprietary AI/ML platform boasts a processing capacity of up to 5,000 requests per second with 98 per cent accuracy, making it the most efficient and accurate solution in the market.

With over 220 employees across 18 countries, Eurora is dedicated to providing its clients with seamless cross-border trade compliance.

-- BERNAMA