EasyView seals Noah International as new client

KUALA LUMPUR, March 16 (Bernama) -- EasyView, a fast-growing business-to-business (B2B) Software-as-a-Service (SaaS) company in Hong Kong has announced Noah International as a new client.

Noah, a leading and pioneer wealth management service provider in China and winner of Asian Private Banker’s Best Independent Wealth Manager, China 2022, is going live with EasyView’s platform, which was launched in 2022.

EasyView is thrilled to be part of Noah’s ambitious plan to accelerate expansion of its high net worth clients solutions in Asia and enhance its ability to innovate quickly and effectively across its entire wealth management value chain, from client onboarding, compliance to fulfilment and trading.

EasyView Chief Operating Officer, Hongbin Shi said the private wealth management industry had traditionally been a personal, relationship-based business, and engaging with clients via digital capabilities is now holding more and more weight.

“Through integrating with EasyView solutions, Noah’s clients will be able to view their real-time consolidated portfolio from assets across multiple custodian banks as well as non-bankable assets such as real estate and digital assets,” Shi said in a statement.

Meanwhile, Noah International Chief Executive Officer at International Wealth Management, Oscar Liu said: “We are truly excited to be working with EasyView to craft and execute digital capabilities for our clients, across portfolio management, investing, risk management and other topics.

“The expanding scope of our clients’ needs require Noah and EasyView to work as one team, driven by the same vision to transform wealth management through digital technology.”

EasyView’s technology leverages on best-in-class security certifications and allows users to carry on performing duties even from home without any business or region disruption.

-- BERNAMA