E-pharmacy users to reach one billion globally by 2027 - Juniper Research

KUALA LUMPUR, Oct 12 (Bernama) -- The number of e-pharmacy users will reach one billion globally by 2027, rising by 28 per cent to 795 million in 2022, according to a new study by Juniper Research.

The research identified this increase as the culmination of surging adoption resulting from the COVID-19 pandemic, where consumers were unable to leave their homes and turned to receive medication through e-pharmacies.

Growth will continue, as vendors focus on retaining and expanding their customer bases by refining the efficiency and simplicity that e-pharmacy provides, according to a statement.

E-pharmacy is where online pharmacies sell medication, including prescriptions, over the Internet, with the ability to deliver straight to the consumer.

The research predicts that consumers will continue to utilise e-pharmacies as they realise the benefits they provide them, including the affordability of medication, and a wider range of choices compared to brick-and-mortar pharmacies.

Furthermore, the report predicts that e-pharmacy growth will be sustained by simplifying the online process. This can be achieved through the more widespread acceptance of e-prescriptions, eliminating paper copies of prescriptions.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports, and industry commentary.

-- BERNAMA