DUNNHUMBY PARTNERS SAP TO EMPOWER RETAILERS WITH CUSTOMER INSIGHTS

DUNNHUMBY PARTNERS SAP TO EMPOWER RETAILERS WITH CUSTOMER INSIGHTS

KUALA LUMPUR, Jan 13 (Bernama) -- dunnhumby, the world’s leader Customer Data Science, has unveiled a new strategic partnership with SAP, the market leader in enterprise application software, which will help retailers integrate advanced customer insights into their marketing and merchandising programmes.

“By combining dunnhumby’s Customer Data Science with SAP’s expertise in intelligent enterprise application software, we help retailers to make faster, more customer-led decisions, delivering a more seamless customer-centric personalisation journey,” said Global Head of Alliances and Partnerships, dunnhumby, Will Adcock.

According to a statement, the partnership will help allow retailers to make faster, customer-led decisions and deliver a more personalised shopper experience in-store and at home.

Retailers will be able to better translate customer insights into clear actions to simplify and elevate everyday business processes and look ahead to build better connections as they prepare the future of retail.

dunnhumby’s SAP partnership is initially focused on leveraging dunnhumby Customer Data Science with the SAP® Assortment Planning solution.

The combination of these powerful solutions can help merchandising teams within grocery retailers make faster, better-informed assortment decisions that meet customer needs and drive sales uplift.

The integration of dunnhumby Customer Data Science with SAP Assortment Planning provides a highly-automated solution for all assortment needs from insights and planning through to execution, using the perfect mix of customer data, performance metrics, business rules and predictive science to optimise a retailer’s assortment.

More details at www.dunnhumby.com.

-- BERNAMA