Come 2025, e-commerce powerhouse Asia Pacific, Australasia will generate over US$68.5 billion sales

KUALA LUMPUR, Sept 13 -- Asia Pacific and Australasia will become an e-commerce powerhouse in 2021 and beyond, due to e-commerce sales opportunities of over US$68.5 billion, according to a new report from global market research company Euromonitor International. (US$1 = RM4.140)

In the report, ‘Retail in Transition: Future E-commerce Opportunities in Asia Pacific and Australasia’, exploring digital trends and opportunities in the region, Euromonitor estimates that Asia Pacific and Australasia’s online sales expansion will account for more than 45 per cent of global e-commerce growth from 2020 to 2025.

“Mobile shopping and digital commerce have become new common practices for consumers who are healthier, more fitness centric and value experiences over tangible goods,” says Euromonitor International senior analyst, Emily Leung in a statement.

“The role of the brick-and-mortar store is also shifting from a point of purchase into an experiential centre.”

Food and drinks online sales, in Asia Pacific and Australasia, will nearly double, reaching US$172.8 billion by 2025, with fresh food, alcoholic drinks and packaged food products set to represent more than 57 per cent of total unmet e-commerce opportunities, and driving further growth in the region.

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights.

-- BERNAMA