COLOMBIA APPROVAL SWEETENS SWEEGEN'S SIGNATURE STEVIA

KUALA LUMPUR, April 6 (Bernama) -- Sweegen has expanded its Signature stevia footprint in Latin America after Colombia approved its stevia sweeteners made by bioconversion, a method producing clean and non-GMO ingredients.

According to a statement, Sweegen’s rebaudiosides E and I will now join the already approved D and M.

“Latin America is one of our most important markets globally. The continuous development of our Signature sweeteners and sweetener system demonstrates our commitment to investing in new technologies for helping brands tackle sugar reduction challenges and replace sugar in better-for-you food and beverages in Colombia,” said senior vice president of global sales, Luca Giannone.

“As new product launches have increased in recent years, brands have a clear opportunity to create healthy innovative food and beverages, replacing up to 100 per cent sugar with Sweegen’s Signature stevia and sweetener system.”

Meanwhile, Sweegen’s chief executive officer, Steven Chen said: “Brands have the excellent opportunity to adopt a healthy profile and broaden their product offerings to consumers increasingly interested in better-for-you foods and beverages. We’re ready to help brands navigate the future of healthy food and beverages.”

New generation rebaudiosides made by bioconversion produce clean sweetener molecules like rebaudiosides B, D, E, I, M, and N, originally found in small quantities in the stevia leaf.

They impart a clean sugar-like taste with a better sensory profile and are highly sought-after by food and beverage manufacturers in countries with regulatory approvals.

As Colombia traverses health and wellness improvement, brands now have less pressure to navigate sugar reduction solutions. Sweegen is a resource of expertise for brands to collaborate on new and exciting foods and beverages that resonate with consumers.

Sweegen’s LATAM Innovation Studio, located in Mexico City, serves the entire region. It is one of many global creative centres home to product developers exploring sweet taste solutions, local consumer insights, and collaborating on new or reformulated products with Sweegen’s expert food and applications team.

More details at www.sweegen.com.

-- BERNAMA