CIRCUS SOCIAL REBRANDS AS RADARR, ASSISTING BUSINESSES NAVIGATE ASIA DIGITAL LANDSCAPE

KUALA LUMPUR, Aug 2 (Bernama) -- Social media intelligence company, Circus Social has rebranded as Radarr to cater to an ever-increasing demand for predictive digital insights in Asia, rolling out its new name, visual identity, products, and website this month.

The rebrand reflects the company’s recent innovations and technological transformations using AI, predictive intelligence, and linguistic-based predictive algorithms that scan the digital universe of billions of conversations.

According to a statement, the new offer is designed to serve brands in an unprecedented era of content proliferation—especially as platforms in Asia continue to grow, and time spent on social media continues to increase.

As the region’s fragmented digital landscape evolves, companies are increasingly looking for better ways to analyse and utilise the wealth of data available online for strategy, business intelligence, and audience insights.

Radarr Co-Founder and CEO, Ram Bhamidi explained: “At the core of Radarr’s new offer is an intelligence platform that delves deep into the billions of conversations happening online to deliver digital monitoring and predictive analytics.

“Bespoke dashboards provide targeted intelligence on select areas such as crisis monitoring or influencer management, whilst industry-centric dashboards on topics like Crypto and Gaming provide a bird’s-eye view of trends emerging across specific sectors.

“This intelligence informs actionable, data-driven recommendations for brands, enabling them to anticipate the future effectively and act rapidly.”

Most recently, the Singapore and Bengaluru-based company had announced its Pre-Series A funding led by Inflection Point Ventures and several high-profile investors from the US, Singapore, and India.

For more information, visit www.radarr.com

-- BERNAMA