Chartered Accountants Australia And New Zealand Revitalises Member Experience With Boomi

KUALA LUMPUR, Nov 16 (Bernama) -- Boomi, the intelligent connectivity and automation leader, announced Chartered Accountants Australia and New Zealand (CA ANZ) is using its platform to revitalise member digital experiences, streamlining skills assessment and building personalisation into a new member portal.

According to a statement, recognising its members’ desire for quality digital experiences, CA ANZ sought to create an information technology (IT) environment capable of supporting its transition to a data-driven member experience hub.

Boomi Director of Australia and New Zealand, Nathan Gower said: “By bringing together its technology assets with structure and rigour, CA ANZ has created an environment that’s ready and willing to serve up tailored experiences to the digital member. They want CA ANZ to know them, and the IT team is layering data and APIs to deliver just that.”

Meanwhile, CA ANZ Chief Information Officer, Kylie Fisher said members want to see value and relevance from their membership, which means tailored services and support should be available in a matter of clicks.

“Boomi has allowed us to rebuild and establish a layered architecture where APIs are reusable to support faster development and more personalised engagement,” she said.

The company replaced point-to-point integrations with the Boomi platform, including Boomi application programming interfaces (APIs) and API Management capabilities.

CA ANZ connected 15 business-critical systems, such as its Salesforce customer relationship management, Sitecore content management system, NetSuite financial management, and Snowflake data lake, alongside several other event and learning systems, which now enable Fisher’s team to do faster code drops and fixes at previously untenable speed.

With a connected environment and use of Flow, Boomi’s workflow automation solution, CA ANZ rearchitected its member portal to optimise service pathways. The new portal improves the membership renewal process, enhances search experience, expands control over the preference centre, and delivers more tailored content.

CA ANZ is currently laying the foundations for its incoming eStore, in which Master Data Hub, Boomi’s golden record solution, will serve up quality product management data, forming a consolidated product management layer, enabling the company to offer personalised product and service content.

-- BERNAMA