BOOMI PLATFORM INTEGRATED TO MEET SINGPOST'S DIGITAL TRANSFORMATION GOALS

SingPost Enables Real-Time eCommerce Logistics Delivery Across Asia Pacific With Boomi (Graphic: Business Wire) KUALA LUMPUR, Jan 10 (Bernama) -- Boomi, the intelligent connectivity and automation leader, announced that Singapore Post Limited (SingPost) has incorporated the Boomi platform to improve operational efficiency and speed customer onboarding to meet its digital transformation goals.

“In a digitally connected world, staying ahead of the curve is key. Boomi enables companies to innovate quickly and at scale to meet their digital transformation and business goals.

“We are honoured to partner with SingPost as it transforms into a digital-first company, focusing on real-time data-driven insights,” said Boomi Vice President and General Manager for Asia Pacific and Japan, Thomas Lai in a statement.

Meanwhile, SingPost Group Chief Information Officer, Noel Singgih said: “With the Boomi platform, we can now onboard our customers 75 per cent quicker, from five to six weeks to under two weeks.

“Our partnership with Boomi helps us improve visibility over our delivery and order fulfillment, making us more nimble and competitive to meet the needs of marketplaces and ecommerce retailers.”

As a leading postal and ecommerce logistics provider in Asia Pacific, SingPost serves 13 markets across 220 global destinations.

With a goal of focusing on ecommerce parcel delivery locally and internationally, SingPost embarked on a digital transformation project, adopting advanced technology, including a customisable data integration platform and generative artificial intelligence.

To modernise its business in the face of a complex supply chain landscape and improve customer satisfaction, SingPost required a scalable and effective solution for data transformation and mapping, as well as integration and application programming interface (API) management.

SingPost wanted to break down data silos, improve data governance, and shift away from duplicate and legacy systems to take advantage of market opportunities and fuel business growth, hence to accomplish this, it needed a robust and reliable integration platform as a service (iPaaS).

-- BERNAMA