Bold and beautiful: TINT by Banuba upgrades AI makeup recommendations engine

KUALA LUMPUR, Feb 20 (Bernama) -- TINT, one of the most advanced virtual try-on solutions for the beauty industry by Banuba, has upgraded its artificial intelligence (AI) makeup recommendations engine.

According to Banuba in a statement, the new algorithms are more precise and have a more profound effect on the business metrics of the companies using TINT.

The demonstrated results showed a better conversion rate of over 200 per cent; a lower return rate up to 60 per cent; and a higher average order value up to 30 per cent.

AI recommendation engine is a feature that suggests the best cosmetics for each individual user which is done by analysing their facial features and colour profile and then selecting the goods that match the results.

The combination of personalised approach and accurate suggestions result in improved business metrics.

The distinguishing features of virtual makeup try-on TINT include proprietary face tracking technology with 3,308 vertices; better performance and precision; AI-based seasonal colour analysis; and AI makeup recommendations system to help every user look their best.

TINT is made up of a lifelike makeup try-on, a cutting-edge AI recommendation system, and an intuitive User Interface (UI). It is web-based, which means that a user can access it on almost any connected device without downloading anything.

Banuba is an augmented reality company with over seven years on the market, pioneering the face tracking and virtual background technologies with its products which include a virtual try-on SDK for jewellery and glasses.

-- BERNAMA