Banuba enhances seasonal colour analysis on Tint, a virtual try-on for cosmetics

KUALA LUMPUR, Jan 20 (Bernama) -- Banuba has expanded its software offerings by introducing Tint which incorporates an automated system for artificial intelligence (AI) seasonal colour analysis, last year.

In a statement, Banuba said Tint is a recommendation engine that helps users determine their colour profile and received suggestions for the most suitable beauty products and combinations, and is currently the only available solution of its kind on the market.

Tint is an out-of-the-box solution for beauty retailers and cosmetic manufacturers that combines a realistic makeup try-on, an advanced AI beauty adviser and a buyer-friendly user interface (UI).

The lifelike quality of the products are in line with the needs of the most demanding companies and can realistically offer benefits such as a better conversion rate over 200 per cent, an average order value over 30 per cent higher and more than 300 per cent increase in website engagement.

Tint uses AI technology to provide accurate personalised recommendations thus boosts conversions and decreases returns by up to 60 per cent. The software will ensure that users are only shown the products that are guaranteed to look good on them, even if they are unsure of what would fit.

The main competitive advantages of Tint are patented Banuba face tracking technology with 3,308 vertices; a technology that is significantly faster and more accurate; AI face and seasonal colour analysis; AI beauty adviser; makeup look try-on; accessible on almost any connected device with a camera; fast integration that takes up to two weeks; and digitisation of new products in 48 hours.

Banuba is an augmented reality company with over seven years on the market, pioneering face tracking and virtual background technologies.

-- BERNAMA