AI-MEDIA, MIDDLEMAN AD INSERTION PARTNERSHIP ENHANCES LIVE PRODUCTION WORKFLOWS

KUALA LUMPUR, Sept 1 (Bernama) -- AI-Media and Middleman Software Inc, have joined forces to offer broadcasters a powerful, unified SCTE 104/35 messaging solution for live production workflows.

According to AI-Media in a statement, this joint solution simplifies and enhances live production workflows to provide broadcasters unprecedented control and flexibility to maximise advertising revenue at scale.

“Our Alta systems have gained significant popularity among traditional large broadcast networks and world-leading OTT sports channels due to their unique flexibility in injecting real-time SCTE triggers into compressed or SMPTE-2110 workflows.

“By combining AdIT with Alta, the triggering system can transcend traditional on/off signalling, unlocking a multitude of possibilities. We look forward to working with Middleman on this and future collaborations,” said AI-Media Chief Product Officer, Bill McLaughlin.

Meanwhile, Middleman’s Chief Executive Officer, James Heliker said: “We are thrilled to partner with AI-Media to deliver a comprehensive and modern solution for SCTE 104/35 messaging for live production.

“Our collaboration sets a new benchmark for the industry, empowering broadcasters with advanced control, flexibility, and monetisation capabilities in their live productions.”

Middleman Software's AdIT Live revolutionises the generation of SCTE 104 and 35 messages in real-time, enabling monetisation of direct-to-stream live events where a playout automation system is not required.

Whereas, AI-Media’s Alta Caption Encoder Software integrates live closed captioning, subtitling, and SCTE 104/35 message injection into live IP video production environments, making it a natural choice for broadcasters.

Through the seamless integration of AdIT Live and Alta, broadcasters can automatically generate and inject any SCTE 104 and 35 messages directly into ST 2110 and MPEG transport streams, alongside closed captioning and subtitling data, with no additional components in the signal chain required.

-- BERNAMA