KUALA LUMPUR, July 23 -- Spotify and Universal Music Group (UMG) recently announced a multi-year global licence agreement that further aligns efforts to foster groundbreaking new features providing value for artistes and great experiences for music fans.
With this agreement, the companies advance their industry-leading partnership, reflecting shared commitment to music’s continued growth, deeper music discovery experiences and collaboration on new marketing campaigns across Spotify’s platform.
Additionally, as music’s most innovative company and one of Spotify’s earliest supporters, UMG will deepen its leading role as an early adopter of future products and provide valuable feedback to Spotify’s development team.
Spotify Chairman & Chief Executive Officer (CEO), Daniel Ek said: “We've said all along, the goal of our Marketplace strategy is to harness Spotify’s ability to connect artistes with fans on a scale that has never before existed and bring new opportunities to the industry.
“Together, we look forward to reinvesting in and building new tools and offerings for artistes around the world.”
Meanwhile, according to UMG Chairman and CEO Sir Lucian Grainge, with this agreement, both companies are more aligned than ever to ensure the entire music ecosystem thrives and reaches new audiences worldwide.
“Working together, our teams will expand and accelerate our collaborative efforts to deliver artiste-focused initiatives, strategic marketing campaigns and new offerings to provide exciting new experiences for fans worldwide,” Grainge said in a statement.
-- BERNAMA
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