KUALA LUMPUR, Dec 18 -- World’s most popular audio streaming subscription service, Spotify will launch its service in South Korea in the first half of 2021, giving Korean listeners access to over 60 million tracks and more than four billion playlists.
The launch will enable Korean artistes to reach their local music fans, as well as Spotify’s 320 million listeners worldwide. It will also connect listeners in Korea to artistes and music worldwide.
South Korea is key for Spotify in its mission of giving a million creative artistes the opportunity to live off their art, and billions of fans the opportunity to enjoy and be inspired by it.
According to a statement, Spotify wants to help accelerate the growth of Korea’s entire music streaming ecosystem, benefiting artistes, labels, distributors and fans.
“We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe and the Middle East,” said Spotify Chief Freemium Business Officer, Alex Norström.
“We’re looking forward to working with our valued local partners to uncover more Korean artistes, and to connect them with fans in South Korea and all over the world.”
Since Spotify debuted its first K-Pop playlist in 2014, listeners have streamed more than 180 billion minutes of the genre and added K-Pop tracks to over 120 million Spotify playlists. -- BERNAMA
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