Multiply Group Launches Multiply Media Group, Creating UAE-based OOH Powerhouse

KUALA LUMPUR, June 9 (Bernama) -- Multiply Group, the Abu Dhabi-based investment holding company, has launched Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the United Arab Emirates (UAE).

According to a statement, the combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond.

Group Chief Executive Officer and Managing Director of Multiply Group, Samia Bouazza said the launch of MMG represented the most significant media consolidations in the UAE.

“By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy,” added Bouazza.

MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City and simultaneously lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence.

The move reflects the global expansion of Multiply Group, and the newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses.

MMG will drive performance and innovation across the OOH media sector, reshaping the UAE’s media landscape through scale, artificial intelligence (AI), and strategic partnerships by investing in high-potential media assets, catalysing growth with innovation and creating synergies across its portfolio.

The launch of MMG follows a recent strategic agreement between Multiply Group’s media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia), to create a joint venture to invest in the global OOH advertising sector.

Multiply Group also announced a recent Memorandum of Understanding with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply’s portfolio brands.

-- BERNAMA