KUALA LUMPUR, Oct 20 -- Global market research company Euromonitor International will launch a new travel report on Nov 3 at WTM London 2021.
The report, ‘Travel Rewired: Innovation Strategies for a Resilient Recovery’, details four core pillars of innovation in the travel industry – digital, sustainable, safe and people-centric – then pinpoints contradictions between consumer and business priorities.
With the climate emergency, rise in social inequality and technological shifts, as well as the ongoing pandemic, the travel industry faces immense challenges where business actions and consumer demands are mismatched.
In Europe, 57 per cent of travel businesses stated their engagement with the United Nations Sustainable Development Goals but only 46 per cent are taking climate action.
In Asia, 65 per cent of consumers want to have a positive impact on the environment; however, only 29 per cent of businesses are investing in developing sustainable products to support this goal, according to Euromonitor’s survey data.
In the Americas, 67 per cent of businesses rate mobile check-in as an important feature for their customers but only 31 per cent actually offer a mobile app service.
“As the world learns to live with COVID-19, pent-up travel demand will be fully unleashed,” said Caroline Bremner, head of travel research at Euromonitor International in a statement.
“Businesses must align their actions with consumer demand in an effort to achieve a sustainable travel recovery.”
Bremner will also virtually present these insights at WTM London 2021.
-- BERNAMA
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